Search Engine Optimization (SEO) for your article

1. Create a search engine friendly title

Include 1-2 keywords related to your topic

Place your keywords within the first 65 characters of your title

Keep your title short

Consider moving a phrase from your title to the first or second sentence of your abstract

2. Optimize your abstract

Place essential findings and keywords in the first two sentences of your abstract

Only the first two sentences normally display in search engine results

Repeat your keywords 3-6 times

Don't forget the purpose of your abstract is to express the key points of your research, clearly, and concisely

3. Use keywords throughout your article

Include keywords in your title (1-2), abstract (2-3), and keyword fields (5-7)

Keywords may be keyword phrases rather than just single words

Incorporate keywords in your headings too

Headings tip off search engines to the structure and content of your article

Find specific keywords on Google Trends and Google Adwords keyword tools

Remember that keywords are important for A&I services as well as SEO

Use keywords consistent with your field

If you're unsure, check the words used in your field's major papers

Let keywords flow naturally and in a contextual way

Search engines dislike too much keyword repetition, known as keyword stuffing, and may 'un-index' your article, making it hard to find online

4. Be consistent

Refer to author names and initials in a consistent manner throughout the paper

Remember to be consistent with any previous online publications

5. Build links

Link to your article across your social media, networking, and institutional sites

The more in-bound links to your article, the more search engines like Google will value and highlight your content

Encourage colleagues to link to your article

The more links from respected individuals/trusted sites the more powerful the effect. Don't forget to do the same for them!